The 21st Abergavenny Food Festival has been described as having a “magical feel” by its Chief Executive Officer, Aine Morris.
Over the weekend, thousands of visitors turned out for the annual food event which hosted 260 traders over 8 market sites, filling the High Street, Market Hall, car parks and side streets of the South Wales town. A Fish and Fizz Market, Cheese and Wine and platforms for new businesses in food and drink were on display, many including samples for visitors to purchase.
CEO Aine Morris described Abergavenny Food Festival as having a “magical feel” PHOTO: entertainment South Wales.
Aine Morris, Chief Executive Officer, Abergavenny Food Festival described the “magical feel” of the event at the press launch on Saturday morning:
“We are not your average food festival. We are one of the few events that come in and take over the whole town over the few days that we are here. That can be very challenging in terms of timelines and production and local relationships, but it is also the reason that Abergavenny has such a magical feel about it because we really are in the town and in the streets”
Visitors to Abergavenny Food Festival had plenty of opportunity to sample a vast array of tasty delights beyond the traders stalls including guest speaker talks to chef demonstrations as well as be part of the food experience themselves.
Abergavenny Food festival CEO Aine Morris at the press launch with guest speakers, Sandor Katz and Asma Khan. Photo: Entertainment South Wales
Aine Morris continued:
“We are delivering a programme this year that has more women and more diversity than ever before at a food festival. I always say the programme aims to be a reflection of the conversation that’s going on around food across the UK. Abergavenny is not a festival to watch people come and cook and taste lots of Gin and chocolate and go home again. This is not food as a spectator sport.
“There’s a real focus on the programme here to educating people to understanding something they didn’t know when they first came.”
Sam and Shauna from Hang Fire along with Martha Roberts presented a demonstration at Abergavenny Castle for Abergavenny Food Festival on Saturday. Photograph: Entertainment South Wales.
Through guest speakers including Asma Khan and Sandor Katz, the 21st Abergavenny Food Festival highlighted how food and community has potential to transform lives and economies in whole towns. Brimming with inspirational ideas on cooking, taste and enjoyment through diversity, creativity and sensibility, there was potential for all visitors to return to their homes with food for thought.
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