Mike Peters Raises The Alarm For World Cancer Day With Love Hope Strength Global Event

As part of a worldwide day of action organised by the Union for International Cancer Control (UICC) to reduce the global impact of cancer, Mike Peters of legendary Welsh rock band The Alarm’ Love Hope Strength Foundation (LHS) has announced their Love Hope Strength Big Night In, an evening of entertainment on February 4th, World Cancer Day.

Music Event Spotlights Cancer Awareness

This hour-long special combining live and recorded musical performances plus inspirational interviews will premiere in the UK at 9pm GMT via www.lovehopestrength.org (also screening worldwide at 4pm EST / 3pm CST / 1pm PST).

The Alarm frontman Mike Peters and special guests will celebrate progress made in cancer control whilst shining a spotlight on urgent challenges that need to be overcome in the global fight against cancer. Mike himself is a cancer survivor.

UICC CEO, Dr. Cary Adams says “February 4 is World Cancer Day, and it’s a special day to us, especially with Love Hope Strength Big Night In. Uniting voices, taking collective action, raising the profile of cancer globally for prevention and treatment, patient support, palliative care remains a global priority.

“Despite the current Covid pandemic, cancer is still a massive global crisis. At UICC, we are working every day to reduce cancer deaths, promote equity and to ensure that cancer control remains on the global health agenda and the agendas of national governments.”

Love Hope Strength Big Night In will premiere on February 4 2021 in the UK at 9pm GMT

Support By Bidding On Rock N Roll Memorabilia

As well as tuning in to the Love Hope Strength Big Night In via the website, fans can also pledge support for World Cancer Day by placing a bid on unique rock’n’roll memorabilia which has generously been donated by Steve Jones of the Sex Pistols, Billy Idol, Duff McKagan of Guns & Roses and other celebrated musicians for the Love Hope Strength World Cancer Day Online Auction. The Love Hope Strength World Cancer Day Online Auction is online now and will close on Saturday 5th February. All funds raised through the Love Hope Strength Big Night In and associated activities will support cancer prevention and cancer care projects for underprivileged communities across the globe.

Mike Peters of The Alarm will host Love Hope Strength Big Night In Photo: Andy Labrow

“I live with leukaemia and my wife Jules recently underwent surgery, chemotherapy and radiotherapy following a breast cancer diagnosis, “ says Mike Peters. “Having received excellent care ourselves, we’ve long been advocates of working to ensure that people in low-to-middle income countries can access better cancer treatment, and we remain committed to this. 70% of cancer deaths occur in low-to-middle income countries. Less than 30% of low-income countries have cancer treatment services available compared to 90% in high-income countries. This has to change.”

Mike established the Love Hope Strength Cancer Care Foundation (LHS) in the UK and the USA over 15 years ago. LHS has gone on raise over $1 million for cancer programs across the globe and has helped save over 4,500 lives via fans registering to become potential blood stem cell donors at gigs & festivals.

Mike continues, “We want to raise money through the Big Night In so we can collectively support some fantastic hospitals and grass-roots organisations which we know really need help so their patients stand a chance of receiving effective treatment when they receive a cancer diagnosis. We also want to use this opportunity to highlight what we can all do to help stop those preventable cancers from being killers.

The Big Night In will be fun, and it will be relevant to everyone. We very much believe that cancer isn’t just a critical health issue, it’s a human issue that touches all of us.”

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